Wild Rose Casino — "Lawn and Order"
Wild Rose Casino & Resort · Agency: Liebl Marketing Group
Overview
Liebl Marketing Group has partnered with Luminary since our beginning, across multiple brands. Wild Rose, with three casinos across Iowa, is one of our most consistent clients — six to eight promotional spots a year for giveaways, seasonal promotions, and Club Wild member drives. "Lawn and Order" is the flagship of that series and a perfect example of our twist-driven approach.
The Challenge
Promote a lawn-care giveaway in a way people actually want to watch. Casino promos can blur together; the goal was a spot that surprises, entertains, and still delivers every promotional detail clearly.
The Idea
A full crime-procedural parody. Cop cars, spinning lights, yellow tape around an overgrown lawn, a forensic photographer at work, and chalk outlines around the prizes — a riding mower, an edge trimmer, and Club Wild cards. Two detectives work the scene in dead seriousness, until the turn, delivered straight to camera: they need to start canvassing, because they're not looking for suspects — they're looking for winners. The story carries on inside the casino, with a detective questioning a guest and another dusting for prints, while the promo details land.
The Craft
The joke only works if the parody is played completely straight. We committed to real crime-procedural production value: authentic badges, wardrobe, styling, and set dressing, so the reveal genuinely surprises. Jacob directed, DP'd, and edited.
Working with the team
Years of partnership with Liebl and Wild Rose have built a rare kind of creative trust — enough to pitch a full genre parody for a lawn-care giveaway and have everyone lean in. It's a collaboration that stays delightful spot after spot.
Our Services
Need a promo people will actually watch twice? Let's make them dream with their eyes open.
-
The proof is longevity: an ongoing, multi-spot-per-year relationship with Liebl and Wild Rose that keeps finding new ways to surprise audiences.
-
Directed, shot, and edited by Jacob Moyer. Brought to life with our trusted team of craftspeople — art direction, wardrobe, hair and makeup, food styling, lighting, and grip — who help us build every project alongside our clients.
WATCH FULL PORTFOLIO CATEGORIES
